LEGO Asks Stores To Stop Advertising Police, White House Sets

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LEGO Asks Stores To Stop Advertising Police, White House Sets


Illustration for article titled LEGO Asks Stores To Stop Advertising Police, White House Sets

In recognition of the whole lot that’s happening proper now, LEGO’s actions for #BlackOutTuesday concerned not only a $four million donation to organisations dedicated to racial equality, however a request for sellers to not promote any units involving police or the White Home.

As The Toy Book report, emails went out on Tuesday from Rakuten (who deal with LEGO’s affiliate internet marketing) asking resellers to keep away from selling an extended checklist of merchandise that included police stations, police automobiles, a donut store that included a police minifig and the wonderful Structure Sequence model of The White Home (pictured above).

One of the sets LEGO asked sellers to hold advertising on was 60233, aka “LEGO City Donut Shop Opening”

One of many units LEGO requested sellers to carry promoting on was 60233, aka “LEGO Metropolis Donut Store Opening”

Whereas not specified within the unique electronic mail, the request was meant to solely final for in the future, as a part of LEGO’s #BlackOutTuesday efforts. Not one of the units listed had been faraway from sale, sellers had been merely requested to not actively promote them. 

The complete checklist of affected merchandise—which included different emergency companies units like a hearth station—could be discovered at The Toy Book.



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